Start With Why By Simon Sinek
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- Start with Why" is a business and leadership book written by Simon Sinek that focuses on the concept of finding and communicating a company or organization's purpose or "why."
- It argues that by starting with the "why" of what they do, leaders and organizations can inspire others to join them in their mission and become more successful.
- The book is based on the idea of the "Golden Circle," which describes the relationship between a company's "why," "how," and "what."
- It provides practical advice and real-life examples of how leaders and organizations can communicate their purpose and inspire others to join them.
- It is written in an easy-to-understand narrative format, making it accessible to readers of all backgrounds and levels of experience.
- The book has been widely read, popular among entrepreneurs, leaders and business enthusiasts.