<ul><li>Start with Why" is a business and leadership book written by Simon Sinek that focuses on the concept of finding and communicating a company or organization's purpose or "why."</li><li>It argues that by starting with the "why" of what they do, leaders and organizations can inspire others to join them in their mission and become more successful.</li><li>The book is based on the idea of the "Golden Circle," which describes the relationship between a company's "why," "how," and "what."</li><li>It provides practical advice and real-life examples of how leaders and organizations can communicate their purpose and inspire others to join them.</li><li>It is written in an easy-to-understand narrative format, making it accessible to readers of all backgrounds and levels of experience.</li><li>The book has been widely read, popular among entrepreneurs, leaders and business enthusiasts.</li></ul>

Start With Why By Simon Sinek

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